Hey, I’m Charlene.
You can simply call me Cha.
With a robust background in advertising and a proven track record of leading successful, revenue-generating design and marketing projects, I excel in blending creative design with strategic marketing initiatives. My experience spans across top-tier clients like LINK Property, JCCAC, L'Oréal Paris, Cartier, and P&G, where I've crafted impactful B2B and B2C online and print campaigns.
I am deeply committed to creating brand identities and user-centric designs that not only enhance user experience but also drive market growth. My international exposure and collaboration skills, refined through global project management, complement my marketing strategy prowess.
With expertise in Advertising, Branding, TVC Production, Content Creation, UX/UI Design (Google Certified), and a strategic marketing vision, I am poised to contribute significantly to any marketing team, leveraging creative insights to achieve business objectives.
Education
BA (Hons) in Advertising (2012-2016)
Technological and Higher Education Institute of Hong Kong
GCE A-Level (2010-2012)
Brockenhurst College
Other
Google UX Design Professional Certificate (2021)
Experience
E-commerce entrepreneur + Freelancing (Self-employed)
present
Ordinary Folk (Noah & Zoey) // Art Director
Dec 2022 - Dec 2023
SSHK // Art Director
August 2021 - Dec 2022
Grey Group // Senior Graphic Designer & Art Director
December 2020 - August 2021
Kymechow Communications Limited. // Senior Graphic Designer
August 2019 - November 2020
Ink Brand Consulting & Design Limited // Designer
July 2017 - June 2019
A Green Hill Communications Limited // Associate Art Director
July 2017 - June 2019
Other
Intern @ Ogilvy & Mather Redworks // TurnPlus Creative Limited // cccdi ltd // Espressu
Marketing Skills
Google Digital Marketing & E-commerce // Marketing Strategy // Creative Thinking // Art Direction // Branding Strategy // UI + UX // Motion Design // Concept Development // Creative Strategy // Packaging
Other Skills
Project Management // Creative Problem Solving // ChatGPT prompts creation // Shopify Design
Technical Skills
Adobe Creative Suite:
Photoshop // Illustrator // Adobe XD // Lightroom // After Effects // Adobe Premiere
Other: Microsoft Office // Apple Keynote // Figma
Other Skills
Spoken and written Language
Chinese + Cantonese + Mandarin // English // Japanese(N3)
Achievements
A Reaching out Award
Self-financed Post-secondary Scholarship (2013)
SIGGRAPH 2013 ASIA student helper scheme (16hrs)
Selected Student @ TED x Youth Hong Kong - The Young. The Wise. The Undiscovered 2012